In order to build a successful book empire, you need to earn. And while earning involves gaining a customer, who pays for the stories you create, which increases your income, sometimes you need to give your work away for free.
Let’s talk about sometimes when it may be beneficial.
REASON ONE – GAIN NEW READERS
If you are a new author, and you find it difficult to attain new readers, giving your eBook away for free may help. For starters it builds trust. The trust that you are confident that you are a great writer. And you feel so confident in this fact, that you are offering your work for free.
REASON TWO – GAIN SUBSCRIBERS FOR YOUR EMAIL LIST
If you have a regular newsletter that you send out for your email list, you giving your book for free, in return for an email address or telephone number if you do text marketing, will help.
The world can be too focused on what can you do for me. So by showing what you can do for me, by giving your eBook away, will again build trust and bring the reader into your email campaign.
REASON THREE – READERS WILL BUY YOUR OTHER WORKS
Its simple. If you book is good, readers will want more. So by giving your book away for free, they again get a sample. And that sample can lead to them reading your other books.
REASON FOUR – MORE REVIEWS
The more people read your book, the more chances you receive for a review. Because less than 15% of readers leave reviews, giving your book away for free increases your chances.
Amazon gives priority to books which receive reviews, whether good or bad. Keep in mind, the worse reviews you have, the lower your chances are for getting a “sell”. However, reviews help your impressions on Amazon and beyond.
REASON FIVE – YOUR BOOK RANKS HIGHER
Whether your book is downloaded for free or paid, it increases your rank on Amazon and beyond. This is because it shows that someone downloaded your book onto the platform of their choice.
In other words, a download shows interest in your title which again increases the ranking.
REASON SIX – THE LEAST EXPENSIVE WAY TO PROMOTE
It’s true, the more money you have for marketing the better your chances are for being successful. So if you don’t have a budget, giving your book away is effective.
Some may believe that it’s even more effective.
At the end of the day, giving your book away for free doesn’t impact your pockets. In fact, it may enhance it.
For help setting up your business check out or MEGA PLANNER!